Mobile Apps: The Future is Here

2023/12/05

There used to be a time when a gadget was considered a luxury and not all people have it. But now a smartphone is one of the most used technological advancement as a lot of our transactions have shifted online. It is also imperative to have an online companion which helps us organize our day to day lives. From weather apps, to banking apps, fitness apps and food delivery apps. All embedded in our smartphones. Especially with the shift to online learning, we had no choice but to adapt to using emails as a form of communications.

It has never been more critical for businesses to make applications a key component of their go-to-market strategy, as well as to guarantee that their widgets are widely known and downloaded. As more of the developing world goes online, Appsflyer, a mobile marketing analytics service, predicts that app-install ad expenditure will double from $57.8 billion in 2019 to $118 billion in 2022.

Babitalk, a South Korean smartphone app that gives information on cosmetic and plastic surgery, now has 4.2 million users and 50,000 daily active users. People looking for information about cosmetic and plastic surgery had to sift through a variety of time-consuming sources prior to the app’s release.

“Given these limitations, despite the enormous scale of the Korean plastic surgery market, I recognized an opportunity to develop a service that would help potential consumers receive information during their decision-making process,” says Shin Ho-Tack, CEO of Babitalk. The advantages of mobile apps is that they can easily be accessed as long as we have internet connection or mobile data. Not only that, it also provides the business an overview of client information to be able to create products and services attuned to their needs. Due to the millions of users here in the Philippines, some app developer would deploy beta tests here in our country so as to see if it works here than there is a higher probability that it will also work in other countries.

In terms of improving client retention and evaluating customers’ in-app activity patterns to provide improved services for each individual, an app-based business model outperforms a web-based strategy. With just one touch, people may get access to the benefits and information they need. The question therefore is: Is it time to adapt to the bandwagon? DO we need to shift to an app based model for our businesses? The answer still lies in the data from your users. One should also consider the payment for development and maintenance of an app. Reasons for adapting should not be limited to access but also functionality and sustainability in the long-run.

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As Ashik Ashokan put it, as behavior changes reshape the consumer’s decision-making process, businesses around the region need to adapt fast and step on the pedal to accelerate digitization. Essentially, the backbone of commercial success is dependent on catering to consumer needs. Businesses should minimally stay afloat in this wave of changing channel behavior or ride it to see significant growth.

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